IBM Brand Experience & Design

IBM Brand Experience & Design (BX&D) oversees the expression and strategic evolution of every IBM brand and sub-brand worldwide. Our work crosses research and strategy, communications and content development, symbology and systems, digital and physical experiences, tools and training. Ultimately, BX&D is here to make sure the role of the IBM brand is well understood and well represented—across the globe and across every experience.

[Homepage](https://ibm.com/design) | [Twitter](https://twitter.com/ibmdesign/)